{"id":1060,"date":"2020-11-04T18:57:22","date_gmt":"2020-11-04T18:57:22","guid":{"rendered":"http:\/\/marereport.namma.org\/?p=1060"},"modified":"2023-11-22T20:10:07","modified_gmt":"2023-11-22T20:10:07","slug":"fundraising-for-seafarers-welfare-during-covid-19","status":"publish","type":"post","link":"https:\/\/marereport.namma.org\/index.php\/2020\/11\/04\/fundraising-for-seafarers-welfare-during-covid-19\/","title":{"rendered":"Fundraising for seafarers’ welfare during COVID-19"},"content":{"rendered":"\n

by Susan Huppert, NAMMA<\/strong><\/p>\n\n\n\n

Familiarity brings comfort. Due to the global pandemic, this year\u2019s fundraising for seafarer centers, ministries and those who support mariners was critically challenged. The normal ways of attracting donations have no longer been possible. Large group banquets and galas are out, but budgets still need to be met. Options that engage with people at home and that rely heavily on the Internet are the in the mix of what to do next. <\/p>\n\n\n\n

The Rev. Mark Nestlehutt assumed the role of president and executive director of the Seamen\u2019s Church Institute of New York & New Jersey<\/a> in February, 2020, unaware that an international pandemic derailing his ability to hold in-person fundraising events would shortly follow. <\/p>\n\n\n\n

\u201cIt\nis very stressful trying to raise revenue from special events in a world when\nyou cannot do special events,\u201d said Nestlehutt.<\/p>\n\n\n\n

The\nSCI serves the seafaring community in three specific areas: the Centers for\nMaritime Continuing Education in Paducah, Kentucky and Houston, Texas; the Center\nfor Mariner Advocacy, supporting seafarers with professional legal advocacy; and\nthe Ministry on the River which supports chaplains and those who work on the\nriver systems. SCI also supports seafarer outreach in the Port of Newark, New\nJersey. <\/p>\n\n\n\n

In pre-COVID times the SCI benefitted financially from three major fundraising events annually. Social distancing coupled with government and industry COVID-19 regulations means formal luncheons and galas require more than an upgrade of previous years. It\u2019s a complete makeover.  <\/p>\n\n\n\n

\u201cWe\nare working on how to create an event people will want to attend and enjoy,\u201d\nsaid Nestlehutt. \u201cWe have to understand that donor fatigue is real.\u201d<\/p>\n\n\n\n

SCI\ncancelled its 21st<\/sup> annual River Bell Awards Luncheon scheduled for\nDecember. Instead donors will be offered a modified experience with an online\nauction and a direct appeal letter explaining the inability to hold its event\nand the remaining need for support. Nestlehutt is realistic about SCI\u2019s strong\nhistory with many of its supporters. <\/p>\n\n\n\n

\u201cThere\nis a lot of goodwill for SCI out there,\u201d Nestlehutt said. \u201cYet, we don\u2019t know\nwhat this will look like.\u201d<\/p>\n\n\n\n

Events like SCI\u2019s Silver Bell Awards Dinner or the annual International Golden Compass Gala of Seafarers\u2019 House<\/a> in Fort Lauderdale\u2019s offer guests cocktails, seated dinners, formal dances or programs. Gatherings like these create energy for the missions and opportunity to meet donors face-to-face with genuine thanks. SCI normally hosts 800 industry associates at its Silver Bell Awards Dinner. Seafarer\u2019s House, Fort Lauderdale serves about 400 at its gala. This year both events were converted to virtual experiences. SCI will include a 2-day online auction with generous support for its auction items and an additional option for online donations. They hope to raise $400,000USD. <\/p>\n\n\n\n

According to Development Director Jennifer Stewart, converting the Seafarer\u2019s House gala to a virtual event was \u201cnerve-racking.\u201d<\/p>\n\n\n\n

She\nand her team accessed professionals in the trade, reviewed multiple webinars\nand used resources from their cruise industry.<\/p>\n\n\n\n

\u201cOur\ngoal was to make sure the online event had the same look and feel as our regular\ngala,\u201d she said. \u201cIt took a lot of learning and a lot of\npractice. Stressful? Multiply by ten.\u201d<\/p>\n\n\n\n

Organizing the pre-event\nMeet and Greet portion via Zoom called for virtual meeting rooms specific to\neach table\u2019s guests. <\/p>\n\n\n\n

The enlistment of Royal Caribbean\nCruises, VP of Entertainment, smoothly bridged the gap between guests and\ncomputers. A huge addition was the successful effort to invite crews from\nCelebrity ships to participate electronically, virtually bringing seafarers\ninto the homes of gala guests.   <\/p>\n\n\n\n

Give from the Heart, a\nprogram that operates in the style of a Jerry Lewis telethon was incorporated\nfor additional virtual funding. Still another format was used to manage\nfundraising from their silent auction. <\/p>\n\n\n\n

\u201cWhat you give up in the\ncosts of food and drinks shifts to your audio-visual production company,\u201d said\nStewart. \u201cOur virtual crew was great and stayed with us until the end.\u201d<\/p>\n\n\n\n

The Florida mission\ncovered its details. Training opportunities for guests to practice logging in\nto the event, staff dress rehearsals and pre-produced portions of the event\nallowed for tweaking and the goal of a flawless delivery. <\/p>\n\n\n\n

\u201cWe did a lot of\nlearning, a lot of practice and a lot of communication with our attendees,\u201d\nsaid Stewart. <\/p>\n\n\n\n

The comfort of the guests\nwas essential. Executive Director Lesley Warrick created electronic commercials\nthe week of the event to prepare guests and promote the gala. \u201cHappy Hour with\nLesley\u201d helped guests challenged with the logging in process and \u201cBagels with\nLesley\u201d created a practice session for those planning to attend. <\/p>\n\n\n\n

In Texas, the Houston International Seafarers\u2019 Center<\/a> would normally net about $200,000USD from its annual gala. Prior to shifting it to a virtual event, $140,000USD in table sponsorships were committed and thankfully remained. According to Executive Director, Dana Blume the event went well. It was clearly a team effort among their 32 board members and business development chairperson.<\/p>\n\n\n\n

Diversified streams of income help ministries during the COVID-19 pandemic.  Houston receives a $100,000USD donation from its port and typically more than $250,000USD from voluntary tariffs billed by the port throughout the year and payed to the center monthly. These remain consistent.   <\/p>\n\n\n\n

Other\nmethods of fundraising that require less coordination than a gala may not only\nincrease revenue but expand exposure. <\/p>\n\n\n\n

The\nHouston center creatively employs an outdoor flagpole resembling a ship mast as\na fundraising tool. Organizations or agencies compete to fly their flag for one\nyear and gain exposure. Establishments like the U.S. Merchant Marine Academy\nrival universities for bragging rights. Each organization pays $200USD to be\nnominated. Voters pay $25USD to register through the virtual auction. Creating\ncompetition fosters momentum and the opportunity to extend the mission to a\nlarger audience. <\/p>\n\n\n\n

Grant funding also provides income unobstructed by the pandemic. Thanks to emergency grants of the ITF Seafarers\u2019 Trust and the TK Foundation, the Houston center benefited from $40,000USD in grant funding. Seafarers International House<\/a>, New York, benefitted from the same.<\/p>\n\n\n\n

\u201cWe\nclosed our guesthouse in March and laid off 23 employees, some being there more\nthan 30 years,\u201d said Rev. Marsh Dredge, Seafarers International House. \u201cThese\npeople are like family.\u201d<\/p>\n\n\n\n

The\nguest house began in 1873, later meeting the needs of seafarers and homeless\nmen during the depression. Housing the \u201cunseen\u201d and adapting and refocusing has\nbeen part of its history. It has been a financial engine – but not now. <\/p>\n\n\n\n

In\naddition to the guesthouse, the Seafarer\u2019s International House gala fit well among\nits New York counterparts. <\/p>\n\n\n\n

\u201cOur\ngala event is a very high-profile elegant event that routinely nets around $120,000[USD],\u201d\nsaid Dredge. It has been postponed. <\/p>\n\n\n\n

As\nexecutive director he is thankful for the leadership surrounding him during these\nuncharted times.<\/p>\n\n\n\n

\u201cThe\nsupport of our committees is life-giving to me. We meet a lot and pray a lot,\nalways trying to figure out how. We struggle everyday with where is God leading\nus. We are really in deep trouble. There is no getting around it,\u201d said Dredge.\n\u201cI am a person of faith. The pressure is great.\u201d  <\/p>\n\n\n\n

The COVID-19 shutdown on worship gatherings shakes donations too. Patricia Sarazen, administrator of the Montreal Ministry to Seafarers<\/a> is grateful for the annual support of The Christian Reformed Church which designates $55,000CAD regionally and $45,000CAD through local churches to the ministry. Individual donations drop as churches are not meeting in person and private incomes have changed.    <\/p>\n\n\n\n

Centers\nwith endowment funds or foundations may begin to resource these as the second\nwave of the pandemic is now upon us.<\/p>\n\n\n\n

Nestlehutt\nsays the SCI endowment fund is for lean and challenging times. <\/p>\n\n\n\n

\u201cI\ncan\u2019t imagine a more lean and challenging time,\u201d he said. <\/p>\n\n\n\n

A bright note remains the knitters across the nation, strongly behind their respective missions are not slowing down. Whether confined to home or not, they continue to produce hats and scarves for the various seafarers\u2019 Christmas programs. Boxes of gifts and handmade items being shipped to the centers verifies supporters are personally connected, committed and still there. <\/p>\n\n\n\n

Image: <\/strong>Seafarers’ House in Fort Lauderdale held its 2020 Golden Compass gala on September 26 online. The dynamic MC, Nick Weir<\/a>, Senior Vice President of Entertainment at Royal Caribbean International, was live in studio as the guests watched online. The Golden Compass honoree, Lisa Lutoff-Perlo<\/a>, CEO of Celebrity Cruise Lines, joined from her home via video link. <\/em>Images courtesy of Seafarers’ House. <\/p>\n","protected":false},"excerpt":{"rendered":"

by Susan Huppert, NAMMA Familiarity brings comfort. Due to the global pandemic, this year\u2019s fundraising for seafarer centers, ministries and those who support mariners was critically challenged. The normal ways of attracting donations have no longer been possible. 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